About Stonefly Shoes
Stonefly Shoes, renowned for high quality Italian leather footwear, was founded in 1993 with the precise goal of introducing a new concept of comfortable, high fashion, office and city footwear. To reach it, it intertwined creativity with "Made-in-Italy" quality, experience, research, innovation and a constant eye on the footwear industry. To maintain it, Stonefly undertook footwear research, created structures, organized networks and entered joint ventures.
Stonefly Technology
Blu Soft® System
Stonefly, market leaders in the fashion/comfort footwear industry are the innovators and sole patent holders of all products that contain BluSoft technology. BluSoft is a special gel insert that is placed into the sole of the shoe. This can be placed in the fore part of the shoe sole, within the shoe heel, or both..
Absolute Comfort
Our patented footwear comfort systems combine footwear design research and technological innovations to guarantee Absolute Comfort. 5% of our annual revenue from Stonefly shoes is reinvested into our Research & Design department ensuring that we continually strive to improve the comfort technology in our footwear and shoe designs.
"Bluesoft," the secret weapon of Stonefly
Boris Becker, one of the greatest tennis players of all time, is integral to the birth of what has become the Stonefly footwear success story. In 1993 the company gave him a gift of a pair of Stonefly shoes. The CEO Andrea Tomat stated "I have done as you suggested and integrated
Press
According to a recent article by Italian fashion consulting research institute PAMBIANCO, “absolutely comfortable” Italian brand Stonefly will continue to expand the number of footwear stores in China. The number of shoe stores currently stands in excess of 50 but it is expected to reach a total of 100 shoe shops in the near future.
Innovative
Stonefly has blended wide-ranging Italian shoe designs, innovative footwear research capabilities, experience and tradition into not only the Stonefly shoe design but also the shoe manufacture of its products. From its earliest days, the company has had as its goal the design and production of fashion footwear for both urban and leisure use.